Westcon-Comstor has promoted Stéphane Reboud to Senior Vice President, Sales for Europe to bring expertise in helping accelerate growth, driving partner enablement and strengthening internal collaboration.
The promotion marks a strategic step in the company’s plan to unify its European sales function under a single leadership structure, ensuring consistency of experience across its partner and vendor ecosystem and enabling closer internal collaboration through aligned execution and shared best practices.
Previously Reboud spent two decades at Dell Technologies, before joining Westcon-Comstor earlier this year, with a focus on driving European sales for the distributor’s Cisco-focused Comstor arm.
In his expanded role, Reboud will lead all Westcon and Comstor sales teams across Europe, as well as the company’s global customer sales teams in the region, continuing to report to René Klein, Executive Vice President for Europe.
Reboud has also worked in the UK, Netherlands and Hungary, and his most recent role at Dell involved growing the mid-market business segment globally, mobilising Dell’s sales teams and channel partner ecosystem to meet customer-specific needs.
A key focus in his new role will be further enhancing partner enablement by leveraging Westcon-Comstor’s full ecosystem of services and vendor capabilities across both its Westcon and Comstor lines of business.
The unification of sales leadership across Europe will maintain Comstor’s dedicated focus on Cisco, while enhancing collaboration and market reach.
Reboud commented: “Westcon-Comstor is on a strong trajectory, and I believe that as one unified team, we can achieve even more.
“My focus will be on listening actively and fostering a culture of collaboration and empowerment to deliver excellence for our partners and vendors.”
René Klein, Executive Vice President, Europe at Westcon-Comstor added: “With more than 25 years of experience in the IT industry, Reboud brings a wealth of insight and a people-first leadership style to the role that will help us unlock new opportunities and deliver greater value to our partners and vendors.”