Intermedia has launched two new resources for channel partners in a bid to help increase lead generation and improve lead conversion rates.
A new Marketing Automation Platform enables partners to implement a variety of month-long integrated marketing campaigns in less than five minutes, without any in-house marketing experts. The platform contains content for partners to brand as their own with pre-made templates for email, landing pages and social media etc.
The firm has also launched the Intermedia University, a new web-based courseware that provides partners with knowledge to close leads generated from the Marketing Automation Platform. It includes a library of interactive training to support partners selling Intermedia services such as Microsoft Hosted Exchange, Email Archiving and SecuriSync.
Jon Borgese, Senior Director of Channel Marketing at Intermedia, said: "We've already seen hundreds of partners register to use our new through-partner marketing automation platform. And over 1,500 partners worldwide have already used the Intermedia University. We expect to see significant growth in the partners using both of these platforms in 2016 and beyond."