Networking and AV distributor Square 1 Products has introduced a new cloud-based telephony service to its product portfolio of hosted solutions.
The service, known as Cloud-Call, is delivered over a carrier-grade secure IP network directly to end users' offices with IP desk phones connected to their LAN and scalability to meet the needs of SME and enterprise organisations.
"Although hosted services are relatively easy to sell due to the lack of capital expenditure, an overall reduction of end user communications costs and delivery of richer capabilities, all resellers working with Square 1 Products receive one-on-one advice and support during every step of the sales process," said Gary Conner, Sales Director (pictured).
"Defining a compelling solutions proposition needs to take into account the fine balance between product demand and the profitability we want to see for our resellers, and the savings and increased capability that advanced technology can provide to their customers.
Business analysts predict that over half of UK businesses will be utilising hosted telephony within the next three years.
"Since the early adopters of hosted telecommunications, the channel has seen a steady rise in demand for this service with predictions of a mainstream uptake ready to erupt," added Conner.