Back-up specialist Acronis has named Chris Hilderbrand from Microsoft as its Vice President for Global Channel Sales.
The moves aims to accelerate market adoption of the Acronis AnyData Engine through the channel.
Hilderbrand oversaw SMB sales and commercial distribution in Latin America and the Caribbean at Microsoft where he managed key alliances and partnerships to drive more than 95% of his organisation's transactions through the channel.
Hilderbrand said: "I will work to strengthen our channel relationships even further so that we address the explosive demand for data solutions in the market and grow revenues and profitability together."
Acronis has recently announced a number of top executive appointments including the addition of its new President of Global Operations Yury Larichev.
The organisation has also expanded its programmes for the channel, including a new Acronis Certified Engineer course and a North American Partner Council.