Spend on customer facing technology to rise 10%

Spending on technology that supports customer facing processes will rise by over 10% as firms put priorities on technologies that help them directly win, serve, and retain more empowered customers, according to Forrester.

Spending on software in general will rise by 4%, with spending on applications outpacing spending on middleware, says the firm.

However, most European countries, including the larger euro economies of Germany, Italy, and Spain, will see tech market growth in the 1% to 2% range in 2014, with the French tech market barely growing.

Similarly, spending on computer equipment (apart from tablets), communications equipment, IT outsourcing, and telecommunications will be in the same range.

Accordong to Forrester the problem is that the Eurozone countries, while at least pulling out of recessions, are still experiencing feeble economic growth.

That will leave European CIOs being very cautious and conservative in their tech purchases in 2014.

Not until 2015, when it assumes that economic growth will start to solidify, will European tech markets return to healthier rates of expansion and growth, reckon Forrester's pundits.

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