Channel figurehead Lee Broxson has joined Daisy Wholesale as Product Director for Data, moving from Griffin where he was Head of Sales.
In his new role at Daisy, Broxson will be responsible for developing the data portfolio, working with both the sales and marketing teams and taking the proposition to the existing and prospect reseller community, maximising potential through the penetration of data in to their customer bases.
Terry O'Brien, Managing Director for Daisy Wholesale, said: "Lee has enormous credibility with the channel and is well liked and recognised as a leader in his field."
Broxson added: "I am excited to be joining Daisy Wholesale at such an exciting point in its history, investing in the business for the future and building it to be fit for the channel of the future.
"Over the last decade I have built up a wealth of experience and knowledge in many aspects of the industry, from carriers through to wholesale, and I am looking forward to working with Terry and the team to utilise this experience to develop and grow our partners' businesses."