Vapour Media founder Tim Mercer will lead the Brighouse-based business as newly appointed CEO as he looks to build on gains already made in the cloud space following this summer's merger with Everycloud and the subsequent launch of the Cloudware range including storage, hosted servers and managed back-up, all built on Vapour's cloud platform housed in UK-based data centres.
The services are procured through a client self-serve portal, meaning additional servers and storage can be managed and activated in a matter of minutes.
Vapour is also set to release details of its Dropbox alternative file share and collaboration product.
In a promotion to the channel Mercer is offering 20% off the entire Cloudware range, as well as access to the Vapour team of cloud sales and support specialists.
Mercer said: "Businesses are savvy to the benefits that cloud can bring to their organisations, however, there are a myriad of providers in the marketplace.
"We have witnessed a massive uptake in the number of customers who are requesting backup and data storage, and following the merger earlier in the year we have been able to develop channel-ready solutions at speed.
"We believe these new solutions, as well as our bolstered team, will promote increased competition within the market and also provide customers and resellers with assurances around their business critical data, ensuring their data doesn't have to leave the UK, with storage delivered within Vapour's private UK network."