True Telecom's product strategy has been boosted by the appointment of Darren Burton as Head of Commercial Products.
He brings 25 years experience in the telecoms sector and previous roles include senior management positions at BT Retail and Daisy Connect where he was responsible for product strategy, product structuring and managing the overall development process for new investment offerings and product refinements.
Stuart Griffiths, CEO, said: "Darren has both the technical expertise and experience to help us drive forward our current product delivery strategy. This will prove invaluable when it comes to developing new markets for our products and services and ensuring new products and features are efficiently rolled out to new and existing clients."