Purple (formerly known as Purple WiFi) has introduced a new partner programme to enable partners to gain easy entry into a range of customers, including enterprise targets.
The programme promises new recurring revenue streams and access to budgets outside of IT and a gateway to analytics.
Purple's capability channel programme gives partners the option to choose between two tiers of partnership - selling Purple as an Authorised Reseller, or becoming a Certified Partner.
Both Authorised Resellers and Certified Partners can access Purple's reseller portal and all of the tools they need to take Purple to market. However, partners that choose to become certified will receive additional training, deal registration, discounts for registered opportunities and account management support.
Purple also offers various white label options.
Gavin Wheeldon, CEO of Purple, stated: "Authorised partners can continue to sell our products. However, if a partner chooses to become certified and goes through our simple online training process, they will experience another level of support."