Arguments in favour of hosted telephony are unassailable according to Michael J Thornton, Sales and Marketing Director at Frontier Voice and Data, who believes that the only barrier to mainstream adoption is the notion that cloud comms deployment is complex and challenging.
"Smart companies sell hosted telephony," he stated. "Ideas about that cloud being too complex are a myth and resellers are missing out on a significant opportunity. They risk losing their customers to competitors who offer the full benefits of cloud telephony. No company can ignore the business case for cloud-based communications."
In a bid to demystify the cloud and spell out the customer benefits, Thornton has overseen the creation of a video called 'Hosted Made Easy' and he believes that a 'seeing is believing' approach to Frontier's MyIP proposition will help resellers grasp the hosted opportunity.
"Our video is designed to be educational by explaining the cloud in simple language and supported by engaging graphics," added Thornton.
"Migrating applications out of the office and into the cloud with minimal disruption is the natural next step for organisations that are unhappy with their legacy equipment, which can be inflexible and costly to run and maintain.
"Smart companies realise the benefits of moving to the cloud model. There is no legacy hardware, no expensive maintenance contracts, cloud telephony is secure, reduces costs and offers more flexibility and scalabiltiy.
"Customers want an easily managed service-based solution with minimal outlay and simple billing from a single supplier. Cloud solutions such as MyIP are the answer to their call."
The 'Hosted Made Easy' video can be viewed on Frontier Voice and Data's website.