Disaster Recovery as a Service (DRaaS) is the biggest catalyst for cloud migration according to Databarracks MD Peter Groucutt.
"Improved maturity, greater provider choice and lower monthly service costs are playing a key role in broadening the appeal of DRaaS across a variety of organisations regardless of size," he said.
Research from Databarracks' annual Data Health Check survey of over 400 IT professionals revealed that uptake of DRaaS in particular has grown year-on-year since 2012.
For the year ahead it is expected to be the top service choice for those looking to adopt cloud services.
Groucutt cited Gartner's first Magic Quadrant report for Disaster Recovery as a Service, launched in April, and he believes that Gartner's research is proof of how much the disaster recovery market has matured in recent years.
"As the report points out, traditionally early adopters of DRaaS tended to be fairly small organisations who needed to free up the time of their over-stretched in-house IT teams.
"For most large organisations, with big secondary sites for disaster recovery and dedicated staff for business continuity, the move to a cloud-based DR service was both too expensive and overly complex.
"The flexibility of DRaaS has changed this. As well as being more cost-effective than traditional DR, it's a lot simpler to implement.
"Organisations today are under immense pressure to deal with rapidly growing data and ensure consistent uptime for their users. For them, DRaaS is a lifeline."