Highlight has given Daisy Group 'Most Effective Up-sell Campaign' recognition for an initiative that targeted SMB customers with the Highlight product as an add-on to their existing Daisy connectivity service.
Highlight provides real-time alerting and monitoring service on Ethernet connectivity.
With Highlight in place account managers were able to gain visibility of the customers' connectivity usage and launch an up-sell campaign that was specific to the customers' requirements.
Dave McGinn, MD of Daisy SMB, stated: "The analytics that Highlight provides is detailed, and as a result we were able to specifically target customers who were using 80% or more of their bandwidth and offer them the chance to upscale to ensure that their connectivity experience wasn't degraded. These customers are now benefitting from an improved connectivity service."