Evolve IP has introduced a trio of changes to its growth strategy, in a move designed to help bolster its market position and strengthen key channel relationships.
The latest developments see the opening of two new UK offices in central Cardiff and Reading, a refreshed brand identity and a series of high-level role title changes – including the promotion of Jamie Hughes to Global Sales Director (pictured).
Hughes commented: “This brand evolution is more than just a new look - it reflects our sharpened focus, deepened customer understanding, and commitment to delivering real value in every interaction.”
Scott Rixon, Solutions Director added: “Since 2018, we’ve enhanced our technology offering and built a strong team of technical experts and support professionals who are dedicated to helping our reselling partners succeed.
“Our focus is on delivering solutions and providing them with a seamless experience and the strategic guidance they need to thrive and scale their businesses.”
These changes include a total brand change, “reimagined from the ground up.”
Jennifer Howden-Woodward, Global Head of Marketing explained: “Our business has evolved, and it was time for our brand to reflect that growth. While our look may be new, our mission remains unchanged: to empower resellers to tackle real-world challenges with secure, cloud solutions, and to build enduring partnerships that fuel long-term success.”
The brand development will focus on sales enablement and reseller resources, and a complete switch will be live from the end of August.
Hughes added: “Better aligning the team enables the business to focus on growth and proven business strategy. Key leadership title changes have been set in place to reflect our market position and long-term strategic vision.”
Paul Harrison, Managing Director concluded: "Our long-standing brand and relationships in the channel remain strong, so all our global white label partners can continue to outperform against the competition and continue to develop strong partner relationships and deploy secure technologies to those they serve.”