Which channel chief urged resellers to make a strategic choice between margin and growth? Find out here, along with many other top business tips offered by leading channel personalities.
Bluecube Managing Director Paul Reames
Don’t spread yourself too thin and build a network of trusted partners that you know will look after you. Have a significant base with a few rather than a bit here there and everywhere.
Agilitas IT Solutions CEO Sara Wilkes
Stay closely aligned with where your customers are spending. Understanding their evolving needs and preferences will help you offer the right solutions at the right time, ensuring you stay competitive and add real value.
Patrick Daly, Managing Director, Amillan
Trust in your capabilities and the unique value you bring to the table.
Cybit Executive Chairman James Hunnybourne
Get an identity, have proactivity built into your services, and build a robust voice of the customer programme. An annual customer sat survey just isn’t enough to stay relevant.
Six Degrees CEO Vince DeLuca
All businesses need to weigh up increasing margins versus growing the business. And there comes a time when you will need to major in one of these two areas. Margin is important, but growth is the most important thing we have right now.
SolaaS Managing Director René Wheeler
Embrace the changes ahead, ensure you are adapting to customers' needs and be ahead of the technology curve. Train and develop your team.
Daniel Ellis, Chief Product & Marketing Officer, Lumilinks
Know the problem you solve and the value your solution delivers. That’s your North Star.
Ross Jack, RVP Channel Sales EMEA, Dialpad
Lead with business outcomes, not just features. Specialise in a vertical and sell the strategic value of cloud.
KubeNet Director Fraser Ferguson
Become an MSP and a strategic partner – it’ll help deliver growth and profit.
Evolve IP EMEA Managing Director Paul Harrison
Staying aligned with market needs and being responsive to change are critical. Focus on understanding the customers' unique challenges and tailor solutions that genuinely address their needs. Value-driven relationships are the foundation of long-term success.